Norfolk public school, Langley, felt it was time to move their brand forward as so many such schools have done in recent years in a bid to attract new students from across the UK and beyond.
The brief was to look at the school's brand identity and to create a website which would initially provide a powerful marketing tool, and later to facilitate password protected areas for teachers, students and parents to utilise.
Langley is a very traditional school located in an historic building in a magnificent parkland setting. The existing identity and website had fulfilled its purpose but it was definitely time to move things on without forgetting the traditional values which made the school what it is today. With many different stakeholders to appease, it was a case of evolution, rather than revolution starting with the brand itself.
The Further team went through four different presentation stages in defining the chosen route, the first of these being the most important in gaining views as to exactly how far from the existing logo the client wished to go. As it turned out, from 16 different approach interpretations, the client selected the same favoured concept as the Further team - a clean modern design which played back to the School's original logo of the Norwich City Gates, by use of the portcullis within it.
The positioning line, 'progression through tradition', was chosen to accompany the identity in promotional material.
Thanks to Langley School Head, Dominic Findlay and Marketing Manager, Andrew Barclay for their vision, desire and support in bringing the project to fruition.