After a hugely successful first six months, we have launched Phase 2 of FrancePropertyShop.com.
The overseas property engine and site is owned and search marketed by Further under an innovative rental licence deal to Archant Life France, one of the largest players in the French sector.
In its first month live, FPS received a staggering 1m page impressions, thought to be a record for a new site launched in this sector. Just six months on the site now welcomes 40,000 visitors per month and the number is increasing month on month as search engine rankings improve. For such a competitive sector as property, the client has been delighted to see that FPS now ranks 1st on google worldwide for both 'property france' and 'property in france'. The next biggest term 'french property' is now being concentrated on, and has already climbed to 11th.
But that's enough of the search marketing. Back to the 'Phase 2' development of the site which sees a whole host of new features incorporated and a complete redesign carried out, based on the results of user research and on-site analytics.
Among the many new features visitors can look forward to are 'Top 10 Searches on the Site', 'Top 10 Regional Searches', 'Most Popular Properties viewed'. Searching has been made easier overall, and new interactive searches added - you can pick a ferryport or airport and search the nearest properties to it.
Regional Guides on the site have been made more informative and stories on those who have made the move to France introduced. In addition, visitors now have the opportunity to sign-up to regular email newsletters and property alerts when fresh properties within their chosen criteria hit the site.
Yet the changes don't stop at the end user. Agents, too, can now directly upload a stock of property, and decide to hide or show any property. There is also a new PDF upload facility to show up to two floorplans per property, agents pages now have active links and an 'Agent's Resources'
section now carries advertising banners and tiles to promote their presence on FrancePropertyShop on their own site.
A new pricing structure has also been introduced, and for private sellers, there is the ability to now pay direct online for adding their property.
"The site has had a phenomenal start, supported by extensive offline activity in our three market-leading magazines France, Living France and French Property News, as well as Further's online search engine marketing campaign which has made rapid progress in a very short time in this competitive arena", commented James Parfitt, Web Content Manager at Archant Life France. "This Phase 2 development has been really well received so far by users and agents alike.
We really believe this puts the site ahead of any other in the French property sector."
You can see the new site at www.francepropertyshop.com
Need a new property site?
Why buy one when you can rent a site of the same functionality from Further and gain the benefit of proven search engine marketing in this industry into the bargain?
Call Carl Willimott at Further on 0044 (0)1603 878240 or email carl@furtheronline.co.uk for more details and a no obligation quote.