An independently-owned and operated regional hotel group, Arlington not only have to compete with local hotels, but also the major chains with their massive marketing budgets.
Our role to is help them to fill their hotels all year round using SEO directed at the group's acclaimed website - designed and built by Further.
As with any client with a limited marketing budget, it is difficult to know what proportion to spend online and how much to spend offline, where enquiries have historically come from.
Hardworking SEO has seen us fend off the major national players operating in the same region, with several Google no.1 positions now acheived and being maintained, as can be seen above.
Arlington have now witnessed just what an effect online marketing can have on their business with the SEO bringing in far more enquiries, at a much lower cost per response, than rival offline media.
During one three month period this year, search marketing accounted for over 90% of all booking enquiries received by the web site - yet for just a small percentage of the group's marketing spend.