Pay Per Click campaigns such as Google Adwords gives companies and individuals the chance to buy placement on search engine listings and content networks.
PPC is a science, allowing you to target your adverts by keyword, by site, by geographic location, by time - there are dozens of factors that go into planning and deploying a successful campaign.
It is common for companies to jump into Adwords with its easy interface and set themselves up a campaign, only to find they are paying above the odds per click and are losing money overall.
Further employs Google qualified advertising professionals with the experience to make your campaign a success. By working with you and researching the online market, we can inject the creative element to give you the edge over your competitors and reduce your costs and increase your ROI.
Once your campaign is planned and we have selected your keywords, which search engines and online properties we are going to advertise on, we will construct your keyword list and ad variations. We will spend considerable time writing specific adverts for individual queries, making variaions of these ads and deep-linking to the most relevant page.
An industry adverage click-through ratio for a pay per click advert is 1.5%-3.0%, we have achieved click-throughs as high as 19.8% on our client campaigns. Having high quality adverts will reduce your cost per click, encourage Google to show your advert in a higher position and most important, increase your profits.
Depending on preference and how competitive your market is, we can provide you with PPC reports daily. To make sure the numbers mean something to your business, we'll boil everything down and track your visitors right down to the point of conversion. Afterall, we're not trying to get you just visitors, we're building your sales, your leads, your business.